These days many people are trying to be "green." We see swimming pool companies making "green swimming pools" in Arizona. Name a celebrity and they are probably driving in their Toyota Prius as we speak. It’s also smart for you to go green and show your target audience you’re conscious. To do so use the social media promotion with the help of services such as SocialGreg.
The next logical step in the Green movement is a simple one. Once your company goes "Green" you want to make sure to market it as such.
Green living is making an impact on America. It is changing the way consumers make purchasing decisions. These topics as well as, women's green state of mind, will be addressed during "Good And Green -- The Green Marketing Conference", November 29-30, 2007, at the Chicago Cultural Center.
Good and Green has an impressive list of Eco-friendly industry experts and marketers. They have all successfully connected the green movement with today's ecologically-concerned consumers through their green marketing efforts. Attendees can learn the key to green marketing at the Good and Green conference.
One of the keynote speakers set is Steve French, the managing director of The Natural Marketing Institute. He will speak at Good And Green on various insights and trends on how the green movement has changed what drives purchasing decisions with today's consumers. French States, "Companies across many industries are recognizing the shift from conventional purchase drivers to that of ethical consumerism and principled consumption. As Eco-momentum in the marketplace continues, consumers will accelerate their alignment of social beliefs and personal values with those of brands and companies. It is this mindset that will prosper the LOHAS (Lifestyle of Health & Sustainability) market and make sustainability the key growth driver of long-term stakeholder and brand value for decades to come."
Another recent study points out the importance of marketing Green toward women. The study from a company called Frank About Women discovered, the green movement has expanded beyond its niche status and has become more mainstream. This fact in and of itself is not all that surprising, but the study goes on to point out green is becoming more and more important for female consumers.
"Marketers should be thinking about how to deepen their connection with women through this emerging need," says Jennifer Ganshirt, managing partner with Frank About Women and Good And Green presenter. "Before marketers embark on a green marketing path, it's vital to understand what green means to their female target."
Other speakers include, The CMO of Burt's Bees , Mike Indursky and Kathy Dragon of the Dragon's Path.
Along with the speakers and presentations at the Good and Green conference there will be several breakout sessions. The attendees will have the opportunity to participate in speaker-led discussion groups, innovative how-to workshops and even attend networking events that allow them to connect with speakers, sponsors and marketing peers.
The Good and Green Conference is presented exclusively by Discovery Communications' Planet Green. The Title Sponsors of Good And Green are The Natural Marketing Institute and The Daily Green. Associate sponsors for this event included 1% For The Planet and Ketchum. Fast Company is the Media Sponsor and Getty Images is the Imagery Resource.