The presentation of the company is a key issue that every entrepreneur must have clear if he wants to do business, find partners, find investors, sell and ultimately explain the essence of the company to others. The most important thing about a good presentation is to arouse interest and show that you are not like others, that you have something special. Certainly, it is so, but you must also know how to transmit it.
Presentations are usually made too long and boring, with too many slides and poorly structured, with horrible animations and information overload. It is important to have a well-structured and defined Business Plan, to be clear about what you want to convey.
Are you looking for an investor? Are you ready to introduce yourself? Are you ready to receive investment? Do you have a Business Plan? Is it well structured? Do you use social and professional networks like Facebook and LinkedIn?
We have come up with tips to make a good presentation for your company.
Prepare a killer start
Start with a key question “How much time can I steal from you?” That they see that you value their time very much and that you stick to what is needed.
Explain your business in the first minutes of the presentation, do not make introductions do not explain your origins or your curriculum. Explain your project: what your company does and what services or products you offer. Then you can explain the rest.
When you explain what your services or products consist of, try to explain what is special about what you do that does not do another company, or what is your differentiating element, your strategy, benefits and examples. Hand a business card to each of your listeners. Order business cards online to save yourself from all the work.
Know your listeners
It is not the same to make a presentation of your company to sell or to get partners as for an investor.
When you have met your listeners, decide what your tone is going to be, think that if you are too funny, you can look bad, if you are too serious you can be bored, you must find the perfect balance.
Do not show yourself or arrogant, or arrogant in your comments, nor your profit expectation. Be careful and be realistic but do not aim too low.
Fifteen minutes of presentation is enough, and with 15 slides, you have enough. This presentation will assess your ability to explain what is essential.
Make sure everything is working
Once you are prepared for the presentation, make sure that the projector and that your computer is working and that they are already connected, carry the latest versions of the files and several printed copies just in case it fails at the last moment. The first impression remains.
In the case that you want to distribute the presentation on paper, do it at the end, if not, they will not listen to you: They will be more aware of reading it, and they will move forward, but they will not remain with the essence. You can tell that you will distribute it at the end so that one does not have to write anything down.
If you are a group of entrepreneurs, do not speak all center the presentation on one or two people at most.
Never tire of making presentations, let yourself be known, sell yourself and look for investors. In the next posts, we will write two guidance scripts as an example in case you had to make a PowerPoint presentation to a potential investor or to make a sale.
Do you have other tips for making presentations? Share them with other entrepreneurs and entrepreneurs in our group.
Prepare a speech
You can make visitors stay at your booth in the process of communicating with them. Printing can attract the attention of visitors to the stand of your company. Therefore, your speech should convince them to stay and listen to what kind of goods or services you offer.
A well-prepared speech should convey as much information as possible about you and your company in the shortest possible time. Here are a couple of tips that will help customers not get past your booth without listening to you.
Business handshake. Businessman giving a handshake to close the deal
Make your stand comfortable
Even if you have a small space for your stand, you need to make it as convenient as possible for your potential customers who will visit your stand.
Using the “the less, the better” approach to decorate your stand encourages more people to enter it. Avoid using a large number of tables in place for a stand, as they only occupy space and prevent people from entering. Also, place chairs in strategic places on your stand where they can sit and relax after hours of walking, and open them to people.
Do not forget about gifts
Everyone loves gifts, especially if they are truly free.
The most common examples are:
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Ballpoint pens
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Bags
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Badges
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Cups
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And many others other
But it is not necessary to spend money on expensive items. It is necessary and simple enough to give people an item branded with your logo that they can reuse, and it will remind you of your company. That is why ball pens are the most popular souvenir at exhibitions.
But if you want to stand out from the rest of the souvenirs of competitors and you have a limited budget, you need to be as creative as possible. For example, people today seldom part with their smartphone. Use this for your ideas. Present a stand for a smartphone, which will also be a keychain at the same time so as not to lose them when you watch a video on your smartphone.
But use other trends. For example, hand out spinners that are very popular right now. But at the same time try not only to brand them, but also to think over - are the things that you give to your brand, its goals and objectives, connected? If not, then consider how this can be done so that a non-standard gift does not remain just a gift.
Highlight your participation in social networks
While an event is taking place on your stand, you should not leave your customers and business partners unattended outside the stand. Hosting short live videos on Facebook, Instagram, and live event coverage on Twitter allows you to keep in touch with your audience, who are not attendees of the event but influence the growth of your brand.
More importantly, you give them an idea of the people behind your booth. This allows you to create the face of your business to increase the effectiveness of your further marketing efforts and help your business grow.
For many, an exhibition is a normal day when companies place a stand and try to attract potential customers, which is why they are not seriously preparing for them. However, if you want to participate in exhibitions as efficiently as possible, you need to prepare for them longer than just one day. Here are more tips for effectively representing your brand at events.
Conclusion
Ultimately, it is an opportunity to showcase your passion for your brand and share your energy with others in the hope of making them share the same feelings. We hope that the tips and recommendations mentioned above should lead you to a fruitful and unforgettable experience with your target audience.