If you’re thinking about ramping up your digital marketing, you’ve probably considered approaching a digital agency. Maybe you’ve never worked with a digital marketing agency before, or maybe your current one isn’t delivering what they’d promised.
Entering into a contract with a new specialist can be daunting. How do you know this one will deliver? Will you get a better ROI than you’re currently getting? Are they feeding you empty promises and you won’t see any actual, tangible results?
Feel confident you’re making the right decision when selecting the best digital marketing in Melbourne, whether you’re a marketing manager or business owner. Here are some questions you could throw at them; if they provide fluffy responses, dance around the question or you’re not happy with their suggestions, move on.
These are questions you are completely in your right to ask - and ones any good agency should be able to answer easily.
What are your core strengths and services?
So many agencies out there offer a “full-circle” approach to your marketing, which sounds great on the surface. On closer inspection, an agency that offers generalised services are unlikely to actually specialise in any.
Ask what their core services are and consider how they align with your business and its goals. They should have experts on-board with the right skills and experience to deliver a focused campaign that excels, so they can represent your company in the best possible way.
Do you have any client testimonials?
Any good agency will have a portfolio of satisfied clients that would be more than happy to recommend them. While some agencies focus on taking an influx of clients for their own profits, others prefer to take on a limited number of clients, so they have time to really focus on growing those businesses.
Facebook and Google reviews are all helpful, but you could also ask for the contact details of one of their clients in your industry, so you can get honest insights from a business owner with similar goals to yours.
How do you track and report results?
Your dedicated marketing team should be regularly tracking your results, so they can continually tweak and improve your strategy. Usually, reports are delivered monthly but should be made available at any point you ask.
Information such as conversion rate, cost-per-click and domain authority should be completely transparent - and you’ll want to know how your results will be presented. Meetings might be in-person or via video conferencing software but ensure their preferred communication methods match up with yours.
What’s your strategy?
You can dig a little deeper into the agency’s processes before you sign up for their services. An agency that knows what they’re doing will present this to you in their proposal, so you can get a good idea of how they plan to approach your marketing.
It should include a small evaluation of your current digital strategy, with a background of how well they know your industry and an overview of the services they intend to implement. Feel free to ask about each process or avenue and how they plan to bring it all together for a full, cohesive strategy.
Why are you right for me?
Ideally, you’ll be working with this agency on a long-term basis, so take the time to have a chat with them about more than just cold, hard facts. It’s important that their culture aligns with yours, so give them the opportunity to explain why they think you’re a good fit for each other.
They should be able to show that they understand your goals and your industry and demonstrate that they’re keen to ensure you meet those goals together.