Top 5 Reasons Your Business Should Consider Facebook Advertising
Using the potential of social media to achieve the goals of your business is no longer an option but a necessity. Every second, individuals all over the world are actively using their social media profiles to interact with their friends, share stories, and discover brands they might want to engage with.
When it comes to the choice of social media platforms for advertising purposes, which do you think offers great potential? Without a doubt, the answer is Facebook. If you can remember, on July 2017, Facebook CEO Mark Zuckerberg announced the platform’s milestone of 2 billion active users. He even expresses the importance of a more connected world.
That said, you may be asking why you should be advertising on Facebook. How can it help you grow your business? Will it boost your online store’s visibility and allow you to promote your products better?
Why Beginners Can Advertise on Facebook
Facebook ads are not only for experienced marketers but also for the newbie site owner who seeks to gain visibility while saving time and money. There is so much to learn in this Facebook ads guide which includes getting specific with your target audience, taking advantages of multiple targeting options, checking your reports, and more.
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Advertising on Facebook is affordable.
Yes, you read it right. As an advertiser, you have complete control over the budget that you want to allot. The best part is that Facebook will never charge you more than the maximum money you can afford.
You’re able to get results even on a limited budget and that’s what matters most. After all, a successful marketing campaign doesn’t have to cost thousands, right?Take note that your advertising budget refers to the amount you spend on the entirety of your campaign. Changing this budget in relation to your new goals is at your discretion.
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Facebook organic reach has fallen.
Have you heard the news that Facebook organic reach already died? If you have no idea what Facebook organic reach is, it basically refers to the number of individuals you reach on the platform without investing in paid strategies.
People who post promotional messages are now less likely to show up. However, on the bright side, this falling Facebook organic reach means something for business owners. They can now tap into paid promotional methods (advertising) which provides more opportunities because of its targeting capabilities. In addition, these ads need to provide value and be of high quality.
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Increase in your website traffic.
True enough, generating traffic to your online shop is hard especially if you have not ranked in Google’s top positions. You know how important website traffic is to growing your revenue. If no one visits your shop, there’s no way for your products to be seen and sold.
When you advertise on Facebook, you get the chance of gaining qualified traffic even though your website hasn’t ranked in search yet. Facebook has several advertising objectives to choose from and one of them is to attract more clicks that lead people to your website. Through your ad, you can take these visitors to your homepage, product page, or a special landing page.
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Have a competitive edge over others in your niche.
If you come to think of it, there are more online business owners who still aren’t using Facebook ads. And if these people are leveraging ads, not all of them are doing it right. By running ads, targeting the right demographics and interests to spend your budget wisely, you have an edge over the rest.
The earlier you get started advertising on Facebook, the higher your chances of attracting those active Facebook users – without the fear of the thought of competing with a brand that is also vying for your prospects’ attention.
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Gain a wealth of information based on your results.
In business, experience is always the best teacher. You cannot run successful campaigns and gain a deeper understanding of what works and what doesn’t if you don’t try something yourself.
Using this advertising platform on Facebook allows you to learn from the results of your campaign. Based on your ad reports, were you able to meet your objectives? How many people did your ad campaign reach and how much did you spend? Those insights drive you to make better decisions in the future.
Over to You
Let me end this article by saying that Facebook is one of the most important investments you can make in business. Imagine being able to triple the growth of your online store through the advertising platform’s targeting options, choice of objectives, and tracking of results.
Along the way, you can improve and refine your ad strategies to get the best outcomes. Just because you’re a beginner doesn’t mean you cannot enjoy the benefits of Facebook advertising.